WhitePress: get articles and links across thousands of media outlets in one place

If you run a website, a webshop or a blog, the same question always comes back: where do visitors come from? Paid ads are expensive and stop the moment you stop paying, while organic traffic from Google keeps working for you — but that requires both content and external links. Those are exactly the two things the WhitePress content marketing platform connects.

What is WhitePress?

WhitePress is an international marketplace that brings two sides together. On one side are the publishers: tens of thousands of news portals, magazines, industry blogs and niche sites open to hosting a sponsored article or native PR piece. On the other side are the advertisers: companies, agencies and solo entrepreneurs who need exposure, mentions and links.

Everything happens in one place: you pick the outlet, see its price and key SEO metrics, order the article (or write it yourself, or have the platform's copywriters write it), then track when it goes live. No more emailing dozens of editors, no manual invoicing, and no uncertainty about whether the piece was published at all.

Why use it?

• It saves time. Arranging a good guest placement traditionally takes weeks. Here it takes a few clicks.
• Transparent pricing. Every outlet shows its publication fee up front, so budgets stay predictable.
• SEO data before you buy. You're not buying blind: visibility and topical data are visible before you pay.
• Content on demand. No time or no copywriter? The article can be written through the platform.
• International reach. Not just local sites — you can pick outlets across dozens of countries, which matters a lot for export-focused shops.

Who is it for?

Webshops that want to strengthen category and product pages. Local service providers — dentists, lawyers, carpenters, accountants — for whom a single well-placed professional article can bring clients. Startups and brands where credibility matters as much as traffic. And agencies running placements for several clients in parallel.

How to use it well

1. Define the goal first. Brand awareness or better Google rankings for one specific page? Those call for different outlets and different copy.

2. Choose topically relevant outlets. A cosmetics article on a car blog brings neither readers nor SEO value. Topical fit beats every raw metric today.

3. Write for readers, not robots. The best-performing placements are genuinely useful pieces where the link fits naturally into the text. Keyword stuffing now hurts more than it helps.

4. Use descriptive anchor text. "Click here" tells search engines nothing. Link under a phrase that actually describes the destination page.

5. Build continuously, not in bursts. One or two quality placements a month beat twenty articles in a single month — the latter also looks like a suspicious pattern.

6. Measure. Without Search Console and analytics you can't tell what worked. Note the publication date and check your target keywords 4–8 weeks later.

Getting started

Registration is free and lets you browse: it's worth scrolling through the available outlets and prices first to get a realistic picture of the market. If you want to try it, you can access the platform here: WhitePress sign-up.

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